Monday, February 8, 2010

Email Marketing: Tips and Tricks

Email Marketing Tips – How to Persuade and Convince Prospects To Buy

If you plan to exceedingly succeed in you online marketing business, the bitter truth that you have to face is that it requires complete selling!

However, it does not require cold or hot calling. It may interest you to know that you are dealing with people that have given you permission to advertise your offers that you have to them.

Meanwhile, the tip is that you need to understand that in order to maximize your profit, your going to need to convince your subscribers to buy you products and the products that you are promoting.

When done properly, that way, you will not offend anyone, and you will help more people to getting what they needed to solve their immediate problem.

Tips and Tricks to Be More Persuasive

Tip 1 – Believe in the products you are promoting.

Let your subscribers know if you truly believe in the product or service you are promoting! Do not shy away from saying “I know that this will help you if you apply it”

Tip 2 - Tell a Short Story

People can’t help but be attracted to a story. Try finding something in your life relating to a particular product or service your promoting that is worth putting a story in you email.

Note: if you can’t think of something right away for that particular product, the make up a fictional story (and tell your readers that it is a fictional)

Some of the best and renowned sellers are also story teller, so you can start mastering the skill now.

Tip 3 – Emphasize on the products benefits, not features

The most important question that will make up part of your email body is for example, Does the course teach list building, or does it show you how to build your own profitable list that will make you money?

Instead of saying what the products does, say what it will do for the reader when applied. That is a benefit rather than a feature.

Tip 4 – Send multiple emails, and follow up emails.

It is uncommon and weird that I will send only one email to promote a product. From my experience, I have come to realize that by sending four emails instead of one, I can easily double my sales.

If you do not send out the other emails and follow up emails to your subscribers in your mailing list then you are missing out on lost sales. Remember that the act is to enable you to make mores sales.

Tip 5 – Use multiple Methods of Contact

Many of the top and best sellers on internet love email marketing and many have used email marketing to rake in millions of dollars. However, if it is all you do then you are losing out sales.

There are several other ways to persuade your readers: You should consider using audio and video on your pages. Teleseminar, bulk SMS, phone etc and even offline marketing (for example sending out direct mail and placing classified advertisement in the pages of newspaper)

If all these methods are used properly, they will increase your relationship with your subscribers and make you more money.

Tip 6 – Consistency is the Key

Whatever you decide to do and achieve, be consistent. If you email once in a week and then decide to email three times in one week, you should not expect positive results.

It is impossible to say what methods are best for each market (e.g should you email daily, weekly, or monthly) you need to test to see which works best for you.

However, once you start doing something, you should stay consistent at it unless you discover a more effective but lucrative idea or method that proof to generate more money.

For those who are just starting out on email, it is better that you already to be delivered over say every 3 days or 7 days. Spread over a minimum of 30 days or maximum of 90 days period.

3 comments:

  1. Ensure that emails you are going to send should be personalized at time of sending a bulk emails. In this kind of emails one should always have the sweetness and the politeness in the mail.

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  2. Thanks for your great post.lots of useful information!
    email newsletter software is still an extremely effective way to market. For small business owners, it can be a very helpful process.

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